Kaarigar Clinic | Projects

Craft Ecosystem

Projects under a rural business venture enabling artisans through social entrepreneurship, digital literacy & business trainings

Role: Communications Manager

Timeline: 2021 - 2022

At: Kaarigar Clinic

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Kaarigar Clinic, craft ecosystem enabler, equips artisans with tools, knowledge, and finances to become entrepreneurs through business training, digital and design upskilling, marketing, financial support, social security and connects the artists with a network of collaborators across the country.

Kaarigar Clinic

Website designed for the organisation

KAARIGAR KI KAHANI

Curator, Writer and Designer

Kaarigar Ki Kahani, media wing of Kaarigar Clinic, is an artisan-led publication that shares stories, history and social practices of craft communities of India. Aditionally, trained artisans to become community journalists, decentralising the media space.

Kaarigar Ki Kahani

Co-created logo and branding with Sajnu-embroidery artisan from Kutch

Training artisans to work as community journalists

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Autobiographical Essays-

Physical Publication

First Edition

Communications and Storytelling Workshop

as a part of Entrepreneurship Training with Creative Dignity

RAVIVARI

A Sunday Bazaar Initiative

Ravivari, an online platform will be a one-of-a-kind portal to catch your hands on ’items of care’ narrating stories of craft communities and the makers from across the country every sunday. It opens every Sunday and closes at midnight It opens every Sunday and closes at midnight. Yes, only a 24 hour market!! Making purchases exclusive and limited. With auctions of products at nominal prices, the market makes itself open for all.

As a Writer and Logo designer,

Written and Branding for the project

Communications

Social Media Campaign Launch

KAARIGAR KI DUKAN

Artisan Entrepreneurship

Kaarigar Ki Dukaan is an online marketplace that sells a unique combination of artisanal products created by multiple craftspeople from across the country. Buyers get to experience a transparent and reliable shopping process selling exclusive handcrafted products. This marketplace strengthens the voice of the craftspeople by connecting all the stakeholders in today's hyper-global digital world.

As a Writer, Visualiser

Kaarigar Ki Dukan

Social Media Campaign Launch

हमारे कारीगर: PRIDE OF INDIA

A Digital Campaign

In honor of India's 75th anniversary of independence, Kaarigar Clinic launched a digital campaign called Humare Kaarigar: Pride of India. The initiative curated stories, histories, and innovations from across the country's craft traditions. It was started to bring visibility to craft practises and practitioners who have been preserving our heritage. The stories of 22 Artisans were published as part of this campaign, revealing the presence of individuality within the collective practise of crafts.