AASTHA
Green Rural Economy
Developed 13 Playbooks for sharing knowledge amongst a network of ogranisations, trainers and farmers working in agriculture and livestock
Role: Publication Design, Illustrations, IEC Material
Timeline: 2024-2025 l 7 Months -Part time
With: WELL Labs, Developed with Mandeera Baghar, fellow graphic designer
WELL Labs is an action-oriented research centre that leverages research, innovation and co-creation to solve pressing challenges in development. They are developing a knowledge platform.
The primary objective of this platform is to support the development and maintenance of a comprehensive knowledge platform that will serve stakeholders such as non-profits, farmer producer orgs, trainers, social entrepreneurs, philanthropic funders and local governments in facilitating the transition of villages towards sustainable economies aligned with their bioregions.
Under this project, developed 13 IEC Books comprising information on various themes collected from field partners. Our role included designing playbooks and incorporting feedback post-user testing.
NETWORK AND COLLABORATORS
The playbooks were designed from information collected through 3 partners: Ibtada, Alwar
Trust Community Livelihoods (TCL)
Development Support Center, Gujarat
Themes included: Goat Rearing, Farming Techniques, Water Management, and Entrepreneurship.
Playbooks
A separate visual language was developed for each organisation, keeping the overall branding similar.
Material was developed as books, posters, pamphlets and videos including various kinds of storytelling tools.
Language: HIndi and English
User Testing/ Taken to partner organisations for feedback
