AASTHA
Zero-waste Production
Communication tools for a zero waste fashion label upcyling garment waste through
traditional craftsmanship
Role: Branding, Editorial Design
Timeline: 2021 - 2023 l 20 weeks
At: Iro Iro
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Iro Iro is a circular design collaborative that creates zero waste products. The studio crafts a collection every year to tell a unique story about the unseen and under-appreciated anthropogene, with the goal of pushing innovation in upcycling. The label utilizes Indian indigenous knowledge to craft zero waste patterns relevant to modern times.
It aims to re-imagine the system of making fashion and not just limit our innovation to the product.From a system that shares its losses and not its profits, Iro Iro finds its purpose to make fashion that shares prosperity throughout its value chain.
WORKBOOK
INTER l ACTIONS
LOOKBOOK
Inter Actions, collection for 2021 is a study in contemplation and a product of reflection. It aims to reflect upon the moments where we realise our oneness with nature, of survival and hope by juxtaposing textured upcycled handwoven fabrics against soft silk reclaimed saris. Each piece can be customised and positions itself to contain a very personal story as it allows the client to contribute their loved but damaged textiles to the architecture of the pieces.
TAGS & LABELS
The next big thing is a lot of small things
Zerowaste Tags at Iro Iro celeberates and visibilises the makers. Printed using soot on recycled paper to be repurposed as bookmarks.
Label
Tags as bookmarks
ZERO TO IRO IRO
Nine participating designers from across the world have been selected to open up their studios virtually to showcase their creative responses to fashion’s environmental impact and two of the daily themes of the COP26 conference: Adaptation & Resilience and Nature. The digital event series took place 25 September - 12 November.
Identity Design
WEBSITE DEVELOPMENT