AASTHA
Zerowaste Production
Communication material for a circular studio upcycling textile industry waste through indigenous crafts
Role: Editorial Design, Website Design, Branding, Social Media
Timeline: 2021-2023 l Freelancing
At: Iro Iro
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Iro Iro is a circular design collaborative that creates zero waste products. The studio crafts a collection every year to tell a unique story about the unseen and under-appreciated anthropogene, with the goal of pushing innovation in upcycling. The label utilizes Indian indigenous knowledge to craft zero waste patterns relevant to modern times.
It aims to re-imagine the system of making fashion and not just limit our innovation to the product.From a system that shares its losses and not its profits, Iro Iro finds its purpose to make fashion that shares prosperity throughout its value chain.
WORKBOOK
INTER l ACTIONS
LOOKBOOK
Inter Actions, collection for 2021 is a study in contemplation and a product of reflection.
It aims to reflect upon the moments where we realise our oneness with nature, of survival and hope by juxtaposing textured upcycled handwoven fabrics against soft silk reclaimed saris.
SLANT
LOOKBOOK
TAGS & LABELS
Zerowaste Tags at Iro Iro celeberates and visibilises the makers. Printed using soot on recycled paper to be repurposed as bookmarks.
Label
Tags as bookmarks
ZERO TO IRO IRO
Nine participating designers from across the world have been selected to open up their studios virtually to showcase their creative responses to fashion’s environmental impact and two of the daily themes of the COP26 conference: Adaptation & Resilience and Nature. The digital event series took place 25 September - 12 November.
Identity Design